Today’s social media platforms provide myriads of information that businesses can use. They provide easy sharing of information and insights into customer behavior patterns. Social media networks are bidirectional. Customers can learn about your franchise business and importantly, businesses too can learn about customers.
Why use Facebook for your franchise?
FranDesQ® integrates with Facebook, the most popular social media platform. With this integration, you can directly access information related to your franchise that you may have set up on Facebook.
Facebook Groups
In business, Facebook is perceived primarily as a marketing tool for insights rather than a collaboration suite. But it can also be a boon to the franchise model when some of its features are exploited to the fullest.
Create Facebook groups with appropriate privacy settings:
If you use Facebook login/password with FranDesQ®, you can view group posts directly from FranDesQ® if you have subscribed to our optional Social Media Integration module.
Facebook Pages
Using Facebook, you can create and promote your business Facebook page for your franchise. It reflects your branding. You can support multiple locations. ZIP code and territory comparisons over time can give you the insights you need to determine where you are most likely to find success next.
With FranDesQ®, Social Media Integration, you can monitor most activities on your Facebook page directly from FranDesQ®.
Facebook Insights
Facebook Page Insights help you understand the demographics of visitors to your Facebook Pages. You can view these insights directly from FranDesQ®. It can help you develop genuine relationships with customers and prospects. You can also get information about hot spots for scouting new territories. Two-way communication provides feedback that can enhance your brand.
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